Moz Pro's pricing structure gives agencies a significant per-seat advantage over Semrush. Here is how to evaluate Moz for agency use — with the exact cost maths laid out.
| Plan | Annual rate | Seats included | Per-seat cost/mo | Client sites | Keywords tracked | White-label |
|---|---|---|---|---|---|---|
| Standard | $79/mo | 1 | $79.00 | 3 | 300 | ✗ |
| Medium | $143/mo | 3 | $47.67 | 10 | 1,500 | ✓ Branded |
| Large | $239/mo | 3 | $79.67 | 25 | 3,000 | ✓ Branded + Templates |
Additional user seats: $25+/month each. Annual rates shown (20% discount applied).
For a 3-person SEO agency, the cost difference between Moz Medium and Semrush Guru is dramatic:
| Team size | Moz Medium/mo (annual) | Semrush Guru/mo (annual) | Monthly saving with Moz | Annual saving |
|---|---|---|---|---|
| 3 people | $143 | $207 + $133 = $340 | $197 | $2,364 |
| 5 people | $193 | $207 + $266 = $473 | $280 | $3,360 |
Semrush Guru: $207/mo (annual) + $80/mo per additional user. Moz Medium: $143/mo (annual), 3 users included; +$25/mo per additional user.
$143/mo annual. 3 users included. 10 sites = covers all 5 client sites with room to grow. 1,500 keywords and branded reports. Costs $2,364/year less than Semrush Guru for 3 users.
$239/mo annual base (3 seats) + 3 extra seats at ~$25/mo each = $314/mo. Covers 25 sites, 3,000 keywords. API access included for custom reporting integrations. Still significantly cheaper than Semrush Business ($415/mo) for comparable team size.
At this scale, Moz Large (25 sites, 3,000 keywords) may be insufficient for the number of clients. Consider Moz Large for keyword/rank tracking + Moz STAT for large-scale enterprise clients, or evaluate Semrush Business (40 projects) as an alternative. Moz does not publish a dedicated large-agency plan — contact sales for volume pricing.
Moz Pro Medium and Large plans include branded reports — the ability to add your agency logo, customise report colours, and remove Moz branding from client-facing reports. Large also includes report templates for consistent client deliverable formats.
| Reporting feature | Standard | Medium | Large |
|---|---|---|---|
| Scheduled automated reports | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited |
| Agency/brand logo on reports | ✗ | ✓ | ✓ |
| Custom report templates | ✗ | ✓ | ✓ |
| API for custom report integrations | ✗ | ✗ | ✓ |