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Moz Free Tools: Everything You Get Without Paying a Cent

Updated 30 March 2026

Moz gives away more free tools than any other SEO platform. For solo consultants, freelancers, and small business owners, the combination of free Moz tools and Google Search Console may be enough without ever subscribing to a paid plan.

The Complete Free Toolkit

Domain Authority Checker

10 queries/day

Enter any domain and get its Domain Authority score (1-100), Page Authority for specific URLs, Spam Score, and total backlinks. Use it for link prospecting (evaluating potential link targets), client pitches (showing their current authority level), and competitive benchmarking (comparing DA across competitors).

Link Explorer

10 queries/day

Analyze backlink profiles for any domain. See referring domains, top pages by links, anchor text distribution, and new/lost links. The data is the same as Moz Pro but limited to 10 lookups per day. Perfect for occasional link profile audits and checking the backlink quality of potential link partners.

Keyword Explorer

10 queries/day

Research keywords with monthly search volume, difficulty score (1-100), organic CTR estimate, and priority score. See SERP analysis showing which pages currently rank. The difficulty score is widely considered the most accurate keyword difficulty metric available. 10 queries per day is enough for focused research sessions.

MozBar Browser Extension

Unlimited

Free Chrome and Firefox extension that displays Domain Authority and Page Authority directly in Google search results. Click any result to see on-page analysis: title tag, meta description, heading structure, alt text, and link metrics. Invaluable for real-time SERP analysis and on-page auditing while browsing.

Google My Business Audit

Unlimited

Audit your Google Business Profile for completeness. Checks your business name, address, phone, categories, hours, photos, and reviews against best practices. Provides a score and specific recommendations. Free through Moz Local's audit tool even without a Moz Local subscription.

Moz Blog and Whiteboard Friday

Unlimited

Arguably the best free SEO education on the internet. Weekly Whiteboard Friday videos explain SEO concepts visually. The Moz Blog publishes in-depth articles on technical SEO, link building, content strategy, and algorithm updates. All content is free and ungated.

A Free SEO Stack: Moz Free + Google Tools

For freelancers and small business owners who cannot justify $99/mo for SEO tools, here is a completely free stack that covers the basics:

✓
Google Search Console: Rank tracking (your keywords), crawl errors, index coverage, Core Web Vitals
✓
Google Analytics 4: Traffic data, user behavior, conversion tracking
✓
Moz Keyword Explorer (10/day): Keyword research with difficulty scores and search volume
✓
Moz Link Explorer (10/day): Backlink analysis and link prospecting
✓
MozBar extension: Real-time DA/PA in search results, on-page analysis
✓
Moz DA Checker (10/day): Authority checking for outreach targets
✓
Google PageSpeed Insights: Page speed and Core Web Vitals testing
✓
Screaming Frog (free up to 500 URLs): Technical site auditing and crawling

This stack covers keyword research, rank tracking, technical SEO, backlink analysis, and on-page optimization at zero cost. The main limitation is query volume: 10 queries per day per Moz tool means you cannot do bulk research. For a consultant managing 3 to 5 clients with occasional research needs, this is workable.

When Free Tools Are No Longer Enough

  • ▲You need to track more than a handful of keyword rankings daily (free tools do not offer automated rank tracking)
  • ▲You run site audits on sites with more than 500 URLs (Screaming Frog free limit)
  • ▲You research more than 10 keywords per day regularly
  • ▲You need to analyze competitor backlinks in bulk for link building campaigns
  • ▲You want on-page optimization scoring (only available in Moz Pro)
  • ▲You manage more than 5 clients and need organized campaign tracking

At this point, Moz Pro Standard at $99/mo ($79 annual) is the most affordable entry point. The 30-day free trial lets you test the full platform before committing.

Free Tools FAQ

How many free queries does Moz give per day?▼
Moz provides approximately 10 free queries per day each for Domain Authority Checker, Link Explorer, and Keyword Explorer. This resets daily. For a freelancer doing occasional client audits or link prospecting, 10 queries per tool per day covers basic research needs.
Is the MozBar browser extension free?▼
Yes. MozBar is completely free and shows Domain Authority (DA) and Page Authority (PA) directly in Google search results. It also provides on-page analysis for any page you visit, including title tag, meta description, heading structure, and link metrics. It works in Chrome and Firefox.
Can I check Domain Authority for free?▼
Yes. Moz offers a free DA checker at moz.com that allows up to 10 queries per day. The MozBar extension also displays DA for any site in your browser. For bulk DA checking, you need a paid Moz Pro plan or the Moz API.
Are Moz's free tools as good as the paid version?▼
The free tools use the same data as Moz Pro but with strict query limits. Link Explorer free gives the same backlink data but limits you to 10 queries per day versus thousands on Pro. Keyword Explorer free shows the same metrics but caps at 10 queries per day. You do not get rank tracking, site audits, or on-page optimization scoring on the free tools.
Is MozBar better than Ahrefs SEO Toolbar?▼
MozBar shows Domain Authority which is more widely recognized. Ahrefs SEO Toolbar shows Domain Rating and estimated traffic. Both are free. Many SEOs install both extensions and use DA for outreach and DR for competitive analysis. MozBar also includes basic on-page analysis that Ahrefs' toolbar does not.